Key Skills
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Brand Engagement: Bringing the brand to life in retail and event environments targeting new customer acquisition and memorable brand moments.
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B2B Partnerships: Overseeing multiple clients, vendors, and agencies, collaborating on brand initiatives across sales and marketing channels.
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Leadership/Project Management: Strength in building SOPs, KPIs, organizational structure, project management systems, and positive collaboration between departments.
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Customer Psychology: Analyzing purchasing behavior from ecommerce to in-person retail by collecting data and dissecting the customer journey to optimize at every turn.
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Work Ethic: I execute what I ideate. Strategy is nothing without action steps. I thrive in fast-paced high-growth environments.
Education
2010-2014
Central Michigan University
Bachelor's degree in Human Growth & Development, minoring in American Sign Language. Notable courses that span human psychology and behavioral science.
WORK
HISTORY
FEB 2025 - PRESENT
NOV 2024 - FEB 2025
JUL 2023 - NOV 2024
JUN 2017 - JUL 2023
JUN 2019 - JUL 2022
MAR 2018 - JUN 2019
MARKETING DIRECTOR
DIV HOLDINGS LLC
Single location retailer with national brand recognition through CPG and apparel merchandise. Known for their work with Snoop Dog, Anderson Pak, Flava Flav, Moneybag Yo, Ice Cube, and more.
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Owned full-funnel growth strategy across paid media, retail, ecommerce, affiliate partnerships, and events.
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Designed and deployed automated email/sms retention workflows and loyalty programs, increasing repeat purchase rate by +17%
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Directed annual campaign calendar across retail, digital, social, and experiential.
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Built and managed in-house team + agency partners for design, programmatic display, DOOH, CTV, and radio.
DIGITAL MARKETING MANAGER
THE CLEAR BRANDS
​Based in Denver, Colorado, The Clear Brands produces CPG in 14 national markets, leveraging proprietary process across state by state manufacturing partners, and B2B pipeline with retailers who shelve their products.
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Hired to assess functionality of internal team and build digital strategy framework
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Led website re-design and launch
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Built systems and SOPs around campaign creation, task management, content creation, approval process, and cross team collaboration.
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Built retention strategy through data capture and email/sms DTC messaging
SENIOR MARKETING MANAGER
PLANET 13 ENTERTAINMENT COMPLEX
Nationally known, one of a kind entertainment complex in Las Vegas housing a dispensary, restaurant, bar, tattoo shop, smoke lounge, and event venue. Additional locations in CA, FL, and IL.
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Led omnichannel marketing for national Planet 13 brand as well as five vertically integrated CPG brand portfolios.
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Built SOPs and KPI frameworks for a team of 17+ along with managing agency partners across all digital media channels.
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Partnered with Snoop Dog, Wiz Khalifa, Mike Tyson, Pauly Shore, Ric Flair, and more to bring experiential activations to life within the complex.
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Led marketing strategy for national retail expansion in NV, CA, IL and FL.
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Owned vertical retail & wholesale brand strategy across 4 markets and over 200+ retailers.
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Directed all ad design, content creation, and product design development.
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Built analytical reporting decks for executive team showcasing CAC, LTV, & attribution across all paid channels.
COPYWRITER
FREELANCE
Freelance copywriter working with brands and retailers across the health, beauty, and cannabis industries.
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Direct response email marketing
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Long form SEO blog/article
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Medical guides and manuals
FIELD & TRADE MARKETING MANAGER
GREEN THUMB INDUSTRIES
National CPG production and retail operations across 10 markets. Five retail locations in Las Vegas and six vertically integrated CPG portfolios.
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Led Nevada go-to-market execution across retail and wholesale, accelerating product adoption in a new market.
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Built and scaled community partnerships with retailers and local event organizers, delivering 70+ high-impact activations per quarter.
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Translated corporate brand strategy into consistent retail execution across 60+ locations.
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Managed and deployed Brand Ambassador team.
MARKETING MANAGER
TGIG LLC
​Las Vegas CPG producer with four brand portfolios and vertically integrated single location retail.
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Led all activation efforts across in-store pop ups and community events.
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Conducted brand staff trainings across 60+ retailers.
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Designed and sourced all promotional merchandise.
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Managed social media accounts: Instagram, Facebook, and Youtube.
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Created photo and video content for all social media pages.
